Snow Day

In winter 2010/2011, the Somerville Arts Council put out a call for winter events through its ArtsUnion event production program. The Arts Council had traditionally had trouble producing winter events, because Union Square simply doesn’t have that much interior space for large gatherings. I approached them about running an outdoor, flash mob style, play-in-the-snow event with music and lots of hot chocolate, and the first Union Square Snow Day was born! The first event occurred just after Artisan’s Asylum was founded, and as a result only attracted 200 people or so. The second event (in 2012/2013, since 2011/2012 had no major snowstorm) drew over 600 people to Union Square to come play in the snow, eventually resulting in one of the largest snowball fights the City of Somerville has ever seen.